Browsing: Retail Magazine

Mapping the good: new tech tracks where socially responsible consumers spend their dollars

Many studies have proven that consumers care more than ever about a brand’s social responsibility when shopping, but businesses are still tentative over whether being sustainable has monetary gain. Conscious Consumers wants to show businesses how highly shoppers value ethical companies with the Good Spend Counter.

The Good Spend Counter is a way for consumers to show the causes they support through both an app and a website.