Three to seven seconds... that's the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
Marketing, advertising & media intelligence
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.
Pak'nSave has celebrated its birthday by bringing out Stickman's super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a Snapchat lens.
FlexiGroup is targeting millennials with a campaign by Federation and Lassoo Media for its new Oxipay product, which offers a modern credit solution for younger shoppers.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming incresingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.
It's time to tick off those to-do lists according to Warehouse Stationery, which is showing off the wide-ranging capabilities of its products in a new brand ad by 99.
An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn't tie themselves up in knots about it.
"It's a crisis. They're all sold out," exclaims a desperate Marcus Lush in a Tweet. And he isn't the only one struggling with this issue. Denizens across the SuperCity are battling to cope with what has turned out to be a very balmy, sweaty summer.
Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it's again a lineup of the usual suspects, with the nation's major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation's biggest advertisers.