New Zealand digital agency Resn has been named Agency of the Year for the second year running at the 2018 Awwwards Conference in Berlin.
Marketing, advertising & media intelligence
Industry happenings at Maori Television, Resn, Amplifi New Zealand, Carat New Zealand, Sky TV, Chemistry Interaction, Mango, The Pond, Accenture and Onfire Design.
Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP's latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.
Our sister publication Idealog has brought to life a mesmerising VR cover for its Technology Issue with the help of digital agency Resn, Bend and Spark. Here's a look at how it was done.
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign's website can pop the question to their loved ones 'Will You Welly Me'.
If there's one organisation that knows how to align ones and zeroes into sexy formations, it's Resn. And the Wellington-based company's latest digital effort certainly doesn't disappoint.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
A big chunk of Resn's business comes from working with international brands, and plenty of that work has ended up winning international web design awards. That trend has continued after the website it built recently to help tell the tale of Subaru of America's environmental legacy took out two site of the month awards.
As Paul Catmur wrote last year, the marketing bit often seems to be forgotten in the world of digital marketing. But here are a few that combined the two and were deemed worthy of a place in the interactive marketing category at the Best Awards.
For sometime now the general consensus behind website design (and many other kinds of design) is that less is more. Web designers aim to make sites as easy to navigate as possible, rather than assaulting visitors with flashing green neon and trillions of different icons like early websites did in the late 90s. But like many things in life with a cyclical nature (fashion, music and food trends to name a few), perhaps websites are no different. And while we’re not sure if we can call it a trend, we have noticed a few more web designers and developers cramming more into their website designs, creating a retinal overload which is surprisingly pleasing. Digital agency Resn is one of them, making a name for itself by thinking a bit differently and capturing our attention through its creative, animated website designs.
Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it's often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
In the lead up to the official release of his book Private Vegas, James Patterson made available a single edition of the book that would self-destruct after 24 hours. But it came with a pricetag of $300,000, making it exclusive one super rich fan. So, to appease his equally faithful but poorer fans, he commissioned the digital wizards at Resn to develop a website that provided 1,000 electronic copies of the book, each of which also self-destructed after 24 hours.
Last year, the WWF and the Zoological Society of London released a report saying that Earth had lost half its wildlife in the past 40 years. It was a harrowing statistic and there are many more creatures in a perilous state. So, Species in Pieces, a very clever online interactive exhibition, aims to raise awareness about 30 of them.
Digital agency Resn unleashed some bad luck upon the world on Friday the 13th with a mobile game, appropriately titled ‘F*ck Luck’.
Put on a stripy outfit, turn on your webcam and dance. New Zealand company Resn has teamed up with Gap to build an interactive website that allows users to play stripy clothes as an instrument.
Since starting out in Wellington in 2004, Resn has risen to being a world-leading digital agency with one office in the capital, one in Amsterdam, and the majority of its clients in the United States. The agency has been recognised time and time again by the Favorite Website Awards, and last week completely cracked it by becoming the distinguished 23rd member of the FWA Hall of Fame. So what does managing director Rik Campbell think of all the hype?