It’s no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.
Two years after first launching its ‘purer invironment’ spot, HRV has once again collaborated with Y&R NZ to launch an extension of the campaign, which will see the home improvement company take on an old, damp and mouldy home. The HRV Pure Invironment Project, which aims to show that it’s possible for any home—irrespective of its age—to have an invironment as comfortable as the one depicted in the original TVC, will result in the renovation of a 110-year-old villa over the next month.
Andy Warhol’s iconic image of Marilyn Monroe, one of the most influential pieces of modern art ever, can now be seen at Queen Elizabeth II Square in downtown Auckland. As part of Art Week, 3,944 Resene test pots in four specially chosen colours – Princess, Smitten, Shooting Star and All Black (actual Resene paint names)—were commandeered to create a 4x4m mosaic.
It received a fantastic response from StopPress readers when it went live and, not surprisingly, Special Group, Exposure and Salt Interactive’s ‘Living Office’ banner for Orcon has also found favour with the judges of the Interactive Advertising Bureau’s September Bolly Award.