Browsing: Research & Development

Eat, share, live, life: Sonya Aitken on Fisher & Paykel’s R&D-led renaissance

Fisher & Paykel appliances has just launched 70 new and redesigned products across its portfolio and it’s got a new global campaign to promote them. New Zealand marketing manager Sonya Aitken, who’s currently in the midst of a national tour to show off the latest innovations to retailers and other partners, talks about being curious, changing consumers and the quest for quality.