Regal Salmon has launched a new range of products with the help of Republik, chef Al Brown and Reg the talking seal.
One of the biggest nights of the direct marketing calendar was held last week in New York, and, as has been the case for the past few years, there was plenty of New Zealand representation, with Clemenger BBDO, Colenso BBDO, Ogilvy & Mather and Republik among the winners.
For the third year in a row the Diamond gong given to the best piece of work entered in the international Echo Awards will be returning from San Diego to Auckland. On 30 October, this prestigious direct marketing award was awarded to Republik New Zealand for Fuji Xerox’s ‘Wide War One’ campaign, which also picked up a gold in the ‘information technologies’ category. This Diamond win follows on from Colenso’s 2012 and 2013 wins. And while the College Hill agency didn’t make three in a row, it didn’t leave the awards show empty handed either.
Republik’s new campaign for Fuji Xerox New Zealand had it achieve the highest international sales figures at launch for the new Versant 2100 digital printing press. So how did the campaign engage the print industry?
After picking up agency of the year in the inaugural Asia Pacific Effie Awards earlier in the year, Colenso BBDO has followed it up with a good haul at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore. And Saatchi & Saatchi was hot on its heels.
The Starship Foundation has appointed Freeman’s Bay-based indie agency Republik as its advertising, media and strategic comms agency. This move brings an end to the charity organisation’s creative partnership with Whybin\TBWA, which stretches back to 2010 when the agency won the account after a creative pitch.
Hamiton-based King St has won the University of Waikato account off the incumbent Republik, bringing its long relationship with the University of Auckland to an end. But Republik has balanced the ledger with the addition of Sierra Coffee to its roster. Plus: some new work from Massey, Canterbury and Otago.
Republik and Flux Animation have gone pro-bono to produce a 30-second TVC promoting the inaugural Whittaker’s ‘Big Egg Hunt’ campaign for Starship Children’s Hospital.
Colenso BBDO has formalised its relationship with Samsung and will be the agency of record for all its various divisions, making it one of the few markets in the world where the Korean behemoth isn’t aligned with a Leo Burnett agency. But it means the agency has had to say goodbye to a long-time client, Haier-owned Fisher & Paykel.
Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.
Samsung’s latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’, which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingers. And Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms.
For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it’s promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.
Tapping into the rising popularity of QR codes, Waterfront Auckland has a new trick up its sleeve: a new attraction that uses your smartphone to take you on an interactive tour of the city’s best sights.
The creative gang have had their fun at AXIS and Cannes, so the focus now shifts to effectiveness awards. And, in addition to the local call for entries for the 2012 Effies going live, Effie Worldwide have announced the results of its second ever effectiveness index, with Colenso BBDO, DraftFCB and DDB ranked in the top 20 most effective agencies in the world.
POS material for the new campaign
There’s a long history of using animals in advertising, from Saatchi & Saatchi’s geese, to Telecom’s meerkats to Toyota’s Bugger to Cravendale’s Cats with Thumbs and thousands of others inbetween. And Visique and Republik are tapping into that rich vein—and aiming to inject some light-hearted relief into the somewhat clinical New Zealand optometry sector—by launching a new advertising campaign using bespectacled animals to encourage people to look after their eyes.
Start spreadin’ the news… NZ’s own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be ‘waking up in the city that doesn’t sleep’ to find they’re ‘king of the hill, top of the heap’–between them they managed to bring home 50 awards from a record 51 finalist places (that’s one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That’ll melt those little town blues.
After moving its media strategy and buying to Republik almost 18 months ago, big US brands Chrysler, Jeep and Dodge (CJD) have now, in another blow to previous account holders .99, formally appointed the agency to take care of its creative business after working together on a project basis for the past 10 months.
The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.
…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.
…as Jim Tully and Peter Bush take their place among New Zealand’s media greats; Freeman’s Bay indie Republik opens an Australian office; the Saatchi & Saatchi regional HQ shifts to Singapore from Sydney as Chris Foster takes on a big new Asia Pacific role; Fairfax looks for some creative, integrated inspiration in its new Auckland offices; and Method Studios is acknowledged for its digital work at the New York Communicator awards.
Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition.
Republik recently achieved a fairly rare feat within Kiwi agency land when it was appointed to run the Asia Pacific business of Rentokil Initial. And it’s nabbed another piece of business (with some more to be announced soon, apparently) after being named as Kiwi-owned optometry group Visique’s new brand agency, beating out Interbrand/DDB Shop and Religion in a pitch and taking over from the incumbent Radiation, which had the business for five years but chose not to pitch.
After a successful five-year relationship with Rentokil Initial New Zealand and its appointment to the Australian pest control business 18 months ago, Freeman’s Bay indie Republik has impressed the powers that be enough to be appointed to take care of marketing strategy, creative development and media placement across the entire Asia Pacific region.