Browsing: Republik

News
Kiwi dominance continues at Echo Awards as Republik and Colenso win big
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For the third year in a row the Diamond gong given to the best piece of work entered in the international Echo Awards will be returning from San Diego to Auckland. On 30 October, this prestigious direct marketing award was awarded to Republik New Zealand for Fuji Xerox’s ‘Wide War One’ campaign, which also picked up a gold in the ‘information technologies’ category. This Diamond win follows on from Colenso’s 2012 and 2013 wins. And while the College Hill agency didn’t make three in a row, it didn’t leave the awards show empty handed either.

News
Pro-bono work pays off as Republik wins Starship account
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The Starship Foundation has appointed Freeman’s Bay-based indie agency Republik as its advertising, media and strategic comms agency. This move brings an end to the charity organisation’s creative partnership with Whybin\TBWA, which stretches back to 2010 when the agency won the account after a creative pitch.

News
Colenso BBDO locks down Samsung, farewells Fisher & Paykel
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Colenso BBDO has formalised its relationship with Samsung and will be the agency of record for all its various divisions, making it one of the few markets in the world where the Korean behemoth isn’t aligned with a Leo Burnett agency. But it means the agency has had to say goodbye to a long-time client, Haier-owned Fisher & Paykel.

Movings/shakings
Movings/Shakings: 2 August
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Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.

News
Samsung’s T-Rex smashes the internet
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Samsung’s latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’, which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingers. And Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms.

News
Visique and Republik make a spectacle of themselves with animalistic left-of-centre campaign
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POS material for the new campaign

There’s a long history of using animals in advertising, from Saatchi & Saatchi’s geese, to Telecom’s meerkats to Toyota’s Bugger to Cravendale’s Cats with Thumbs and thousands of others inbetween. And Visique and Republik are tapping into that rich vein—and aiming to inject some light-hearted relief into the somewhat clinical New Zealand optometry sector—by launching a new advertising campaign using bespectacled animals to encourage people to look after their eyes. 

News
King crowned amid unsurpassed Kiwi glory at NYC Caples Gala
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Start spreadin’ the news… NZ’s own Dave King, M&C Saatchi NZ’s executive creative director, has won the prestigious Irving Wunderman award at the 34th John Caples International Awards Gala, held recently in New York. In fact, the entire Kiwi contingent will be ‘waking up in the city that doesn’t sleep’ to find they’re ‘king of the hill, top of the heap’–between them they managed to bring home 50 awards from a record 51 finalist places (that’s one more than Australia, thank you very much), including seven Golds, 12 Silvers, six Bronzes and 25 Finalists. That’ll melt those little town blues.

News
Republik embraces America, revels in triple automotive whammee
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After moving its media strategy and buying to Republik almost 18 months ago, big US brands Chrysler, Jeep and Dodge (CJD) have now, in another blow to previous account holders .99, formally appointed the agency to take care of its creative business after working together on a project basis for the past 10 months.

News
Colenso leads Caples finalists, wins big at Digital Media Awards Asia
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The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.

News
BallantyneTaylor connects with CallPlus
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Independent New Zealand B2B agency BallantyneTaylor has won the CallPlus business after a strategic presentation to the company in July. The account was previously with Republik, which won it in February last year but resigned this year.

News
Gaming and gardening
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Who’s it for: Xbox 360 ‘Rugby World Cup 2011’ by Republik and Automatic Films.

Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to …

News
Shift_the way you move…
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…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.  

News
Like shifts in the night…
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…as Jim Tully and Peter Bush take their place among New Zealand’s media greats; Freeman’s Bay indie Republik opens an Australian office; the Saatchi & Saatchi regional HQ shifts to Singapore from Sydney as Chris Foster takes on a big new Asia Pacific role; Fairfax looks for some creative, integrated inspiration in its new Auckland offices; and Method Studios is acknowledged for its digital work at the New York Communicator awards. 

News
When it rains, it pours (with appointments news galore)—UPDATED
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Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition.

News
Welcome to the Republik of Visique
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Republik recently achieved a fairly rare feat within Kiwi agency land when it was appointed to run the Asia Pacific business of Rentokil Initial. And it’s nabbed another piece of business (with some more to be announced soon, apparently) after being named as Kiwi-owned optometry group Visique’s new brand agency, beating out Interbrand/DDB Shop and Religion in a pitch and taking over from the incumbent Radiation, which had the business for five years but chose not to pitch.

News
Rentokil Initial establishes new, larger Republik
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After a successful five-year relationship with Rentokil Initial New Zealand and its appointment to the Australian pest control business 18 months ago, Freeman’s Bay indie Republik has impressed the powers that be enough to be appointed to take care of marketing strategy, creative development and media placement across the entire Asia Pacific region.

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