The ubiquity of Che Guevara’s face on the bodies of people across the world stands as testament to the fact that there’s something inexplicably appealing about being associated with a revolutionary cause. Add to this the fact that the spirit of Guy Fawkes has been resurrected as the face of the online anti-totalitarian movement, and it becomes quite evident that people still believe some battles are worth fighting for. Using this revolutionary drive as a premise, Replay Jeans has released a new spot via 180Amsterdam that places its consumers as the revolutionaries fighting against the faceless totalitarian regime bent on destroying the earth.
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Eco warriors, unite!