NZ On Air is providing funding to four projects covering seven regions throughout New Zealand after finding regional news content wasn’t reaching intended audiences in many regions.
A few weeks back we ran a ‘How regional are you?’ quiz in an effort to show that there is a risk those in the marcomms sector can fall into an urban echo chamber (as last year’s Nielsen survey showed) and forget about the important role the regions play in the Kiwi economy—and the important role newspapers still play in those regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). The average score was 70 percent, but just seven percent of all the respondents got all the questions right, so you’ve still got some work to do, city slickers. Reckon you can beat that? Then put your regional knowledge to the test and take the second quiz below. All those who complete it will go into the draw to win another two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.
Mt Maunganui-based full-service agency Wave has been operating for around 20 years, but after a long, hot summer, it’s decided to give itself a brand refresh—literally and figuratively.