New Zealand is increasingly seen as two nations: Auckland and the rest. Unsurprisingly, the growth in Auckland is sucking up plenty of attention—and plenty of money. But ‘the rest’ is still crucially important to the nation’s prosperity and the regions remain the engine of the Kiwi economy. Marketing is all about understanding—and connecting with—your target audience. And when it comes to media habits, those in the marcomms sector, as last year’s Nielsen survey showed, can’t really be described as normal. As a result, city slickers who work in this industry are in danger of falling into an urban echo chamber and may not understand the important role newspapers still play in the regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). So test—and improve—your regional knowledge by taking our quiz and all those who complete it will go into the draw to win a two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.
Anyone got Warren Buffett’s number? APN New Zealand Media has announced it has made a strategic decision to put three regional publishing businesses—The Star in Canterbury, the Oamaru Mail and the Capital Community Newspaper group in Wellington—on the market.