Movings & Shakings
Regan Savage to depart Kiwibank for Trade Me
Kiwibank general manager of marketing communications Regan Savage is set to depart the bank for Trade Me, where he will be taking up the position of marketing director.
Browsing: Regan Savage
News
Kiwibank and Jayden Daniels ask students to Major in New Zealand
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
Opinion
Year in Review: Regan Savage, Kiwibank
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Regan Savage, general manager of marketing communications at Kiwibank, has to say.
News
Kiwibank signals strategic shift as it ends agency-of-record partnership with Assignment Group
Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.
News
Kiwibank projects its local message across the country
Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new ‘It’s ours, is it yours?’ TVC, via Assignment Group, as well as a content marketing section on The Spinoff.
Opinion
Enough already: the power of the mute button in a world of information overload
Online users have long suffered from social media messaging overload. But Kiwis have wizened up to the power of the mute button at their disposal, says Katie Byrne.
News
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed
In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank’s head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents’ ledgers a little barer.
News
Sure to rise: Kiwibank stops and smells the flour for insurance push
Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they’ve continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.