Redditors are renowned for their unique sense of humour/aggressive trolling. And, following on from some interesting discussion about the legality of gardens in New Zealand recently, now the world is learning some interesting facts about New Zealand’s penchant for arachnid cuisine.
Facebook is dominating Kiwi social media use, not just in the number of New Zealanders using the network, but also in the amount of time spent dwelling on the activity. The social network’s local dwell time far outpaces the next best performing channel here, Reddit.
Gina’s restaurant certainly isn’t averse to a bit of saucy advertising (its radio ads are filled with innuendo and good-natured male objectification). And its latest billboard, which features a shirtless Italian stallion with his jeans unbuttoned, the line ‘mozzarella with balls’ and two extra letters that change everything, continues this trend.
Hitting the front page of Reddit is usually like hitting marketing gold, bringing with it the sweet sweet traffic generated by the never-sleeping internet horde. DraftFCB has had a taste of that delicious Reddit link love for its ‘Say Yeah, Nah’ alcohol responsibility TVC for the Health Promotion Agency – although many denizens of the online community are left confused if what they’ve watched is actually a beer commercial in disguise.
New Zealand band The Naked and Famous uses Reddit to promote new live concert film. What started as a promotion quickly grew into a question and answer session with fans and newcomers alike.