Browsing: recruitment

News
Are tertiary qualifications necessary? NZ Talent suggests not
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The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it’s not there yet.

News
‘We have to make talent, not just source it’: FutureYou Academy’s Michael Te Young on solving the skills shortage
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In the past five years, the changes to adland have been unprecedented, with the rise of programmatic advertising and digital ad spend. So much so, that the number of practitioners with the required digital skills has been unable to keep up and the resulting skills shortage has until now been filled by churn and those with the skills in demand jumping between companies.

News
Recruitment ads targeted at ‘passive job seekers’ could help employers avoid a mountain of irrelevant CVs
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The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.

News
NZDF appeals to the willingness of Kiwis to help in new recruitment push
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Whether its the release of the latest version of Call of Duty or a news report on a war, the representation of the military in popular culture is regularly limited to shooting an assault rifle at some or other enemy. And yet, particularly in the New Zealand context, the role of military personnel is more often associated with helping those in need, whether local or abroad—and herein lies the primary focus of Saatchi & Saatchi’s new campaign for the New Zealand Defence Force (NZDF). Featuring scenarios based on real experiences in the forces complemented with behind-the-scenes online films explaining more of the story behind each event, the new campaign makes the point that helping comes naturally to Kiwis. And this message is particularly pertinent at a time when the Syrian crisis is the focus point of local and international debate.

News
Tech sweeteners: Xero, TradeMe and Vend’s guide to staff engagement
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There’s a battle for talent happening in the tech sector, as evidenced by the massive salaries and various sweeteners being offered by big tech companies like Facebook, Google and Apple. That battle is also being waged in New Zealand. And while it might not be on the same scale as Silicon Valley, Kiwi tech companies are also employing a range of different tactics to try and find good staff and keep them engaged. From charity schemes to creative offices to Friday kegs, here’s what TradeMe, Vend and Xero are doing.

News
Paul Henry reluctantly hunts for a social media expert
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MediaWorks has taken a novel approach to finding a ‘social media expert’ for Paul Henry in lead up to his new show by creating a bespoke miscrosite that features a monochromatic mugshot of the controversial TV host above a short blurb—written in his dismissive voice—that explains why he is on the hunt for someone talented in the esoteric art of social media.

News
Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign
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When Kiwi entrepreneur Derek Handley advertised for a new right hand human, his campaign The Shoulder Tap had more than 1000 applicants from more than 30 countries – from billion-dollar hedge fund managers to prison managers to activists. Yes, Handley’s reputation and vision pulled for sure, but there was also some clever Kiwi technology behind the campaign.

Movings/shakings
Colenso BBDO cramps up after golden run
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There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.

News
Colenso BBDO’s controversial, charitable job offer
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It’s amazing what lengths some people will go to get a job. But would you pay for a one-month internship at an ad agency? That’s what Colenso BBDO is asking for as part of an charity initiative to raise funds for Cure Kids. And, as a result, social media knickers are once again in a twist.

News
Digital talent wars hotting up in 2014: Font
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Digital and content roles should attract bigger pay this year than the other creative and marketing sectors surveyed by Font in its Market Pulse report. Candidates with a diverse skill set and strong digital competency will be in high demand, with an integrated approach becoming the norm.

News
Sponsor post: Help us invent the future
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This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.

News
Social media transforming Kiwi recruitment
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Growing numbers of Kiwis are using social media to share job opportunities and secure new work, according to a recent Kelly Workforce Index survey of more than 3500 Kiwis. And employers should know staff expect to be able to use company tech to get social.

News
Cracking the hiring code
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We’ve seen a few companies turn their back on traditional staff recruitment lately, and now Aussie tech firm Big Commerce has done the same thing, in an even geekier way. In its search for engineers, it put posters up in Sydney with tear off strips traditionally reserved for phone numbers, But instead of a phone number there was a complex code candidates had to crack.

News
Crazy recruiter is crazy
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We all know how the digital landscape has changed how we’re picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.

Movings/shakings
Refined Sugar: O’Leary joins ‘recalibrated’ indie
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As is often the case in the advertising biz, losing big clients usually means losing staff. And after Sugar decided not to go back for a BNZ booty call, managing director Jeremy Johnston says it has said goodbye to approximately four full-time equivalents over the past few months. But now that the “recalibration” is complete, he says the newly restructured business is on the upward trajectory, as evidenced by the arrival of ex-Ogilvy executive creative director Damon O’Leary, who has joined as creative partner.

Movings/shakings
It’s the circle of life: O’Neill jumps back on board the ASB train with senior Saatchi role
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Saatchi & Saatchi officially welcomed ASB into the building at the start of July, along with around 12 new staff across its account service, digital, production and creative teams. And while there’s no title on his business card, Philip O’Neill—ex Mitchell’s and TBWA\ managing director and self-proclaimed “adman at large”—has joined the agency as the main man on the account.

Movings/shakings
Movings/Shakings: 6 July
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Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.

News
Hennah takes Ogilvy’s creative reins
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Having recently departed his executive creative director role at JWT Sydney to return to New Zealand, Angus Hennah has joined a different member of the WPP family and taken the role of executive creative director at Ogilvy.

News
NBR launches unique ‘open door’ freelance scheme
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It’s a novel way to do business. The National Business Review is launching a new performance-related freelance contributors system for its online news service. Last month we reported the authority had some positions vacant. Today it has announced a new freelance scheme, which is ‘as well as’ not ‘instead of’ replacing those staff. The service will link the value of each story to its popularity on the site.

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