articles tagged 'recruitment'

Creating unique and personal conversations: Soul Machines' Greg Cross on its new creative conversational designer role

  • Technology
  • December 11, 2017
  • Georgina Harris
Creating unique and personal conversations: Soul Machines' Greg Cross on its new creative conversational designer role

Ever wondered what you can do with your creative writing degree? Wonder no more.

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Movings/Shakings: 21 November

  • Movings/Shakings, brought to you by Marsden Inch
  • November 21, 2017
  • StopPress Team
Movings/Shakings: 21 November

Industry happenings at Mango, Lassoo and Mindshare.

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Are tertiary qualifications necessary? NZ Talent suggests not

  • Recruitment
  • September 26, 2017
  • Erin McKenzie
Are tertiary qualifications necessary? NZ Talent suggests not

The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it's not there yet.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Recruitment ads targeted at 'passive job seekers' could help employers avoid a mountain of irrelevant CVs

  • Tech
  • November 28, 2016
  • StopPress Team
Recruitment ads targeted at 'passive job seekers' could help employers avoid a mountain of irrelevant CVs

The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.

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NZDF appeals to the willingness of Kiwis to help in new recruitment push

  • Advertising
  • September 8, 2015
  • StopPress Team
NZDF appeals to the willingness of Kiwis to help in new recruitment push

Whether its the release of the latest version of Call of Duty or a news report on a war, the representation of the military in popular culture is regularly limited to shooting an assault rifle at some or other enemy. And yet, particularly in the New Zealand context, the role of military personnel is more often associated with helping those in need, whether local or abroad—and herein lies the primary focus of Saatchi & Saatchi's new campaign for the New Zealand Defence Force (NZDF). Featuring scenarios based on real experiences in the forces complemented with behind-the-scenes online films explaining more of the story behind each event, the new campaign makes the point that helping comes naturally to Kiwis. And this message is particularly pertinent at a time when the Syrian crisis is the focus point of local and international debate.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Paul Henry reluctantly hunts for a social media expert

  • PopPress
  • December 10, 2014
  • StopPress Team
Paul Henry reluctantly hunts for a social media expert

MediaWorks has taken a novel approach to finding a 'social media expert' for Paul Henry in lead up to his new show by creating a bespoke miscrosite that features a monochromatic mugshot of the controversial TV host above a short blurb—written in his dismissive voice—that explains why he is on the hunt for someone talented in the esoteric art of social media.

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Not just flipping burgers: new campaign aims to redefine what it means to work at McDonald's

  • Advertising
  • August 11, 2014
  • Damien Venuto
Not just flipping burgers: new campaign aims to redefine what it means to work at McDonald's

In an effort to subvert the preconceptions attached to working at the company, McDonald’s has a launched a new campaign via DDB that gives viewers a look at some of the success stories that have emerged from starting a career at one of the stores.

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Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign

  • Didge
  • June 12, 2014
  • Skye Wishart
Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign

When Kiwi entrepreneur Derek Handley advertised for a new right hand human, his campaign The Shoulder Tap had more than 1000 applicants from more than 30 countries – from billion-dollar hedge fund managers to prison managers to activists. Yes, Handley’s reputation and vision pulled for sure, but there was also some clever Kiwi technology behind the campaign.

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Colenso BBDO cramps up after golden run

  • Advertising
  • May 13, 2014
  • Ben Fahy
Colenso BBDO cramps up after golden run

There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.

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ASB looks for jump on rivals with recruitment app

  • Apps
  • April 16, 2014
  • Amanda Sachtleben
ASB looks for jump on rivals with recruitment app

ASB is hunting an edge in attracting and keeping corporate banking talent with its Work For ASB app. The app is part of the Growth story initiative and has an augmented reality functionality developed by trans-Tasman agency One Fat Sheep.

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Colenso BBDO's controversial, charitable job offer

  • Advertising
  • February 26, 2014
  • StopPress Team
Colenso BBDO's controversial, charitable job offer

It's amazing what lengths some people will go to get a job. But would you pay for a one-month internship at an ad agency? That's what Colenso BBDO is asking for as part of an charity initiative to raise funds for Cure Kids. And, as a result, social media knickers are once again in a twist.

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Digital talent wars hotting up in 2014: Font

  • Recruitment
  • February 26, 2014
  • Amanda Sachtleben
Digital talent wars hotting up in 2014: Font

Digital and content roles should attract bigger pay this year than the other creative and marketing sectors surveyed by Font in its Market Pulse report. Candidates with a diverse skill set and strong digital competency will be in high demand, with an integrated approach becoming the norm.

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Sponsor post: Help us invent the future

  • Sponsor post
  • February 14, 2014
  • Bauer Media
Sponsor post: Help us invent the future

This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.

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Recruiter targets a new breed of leader for the digital age

  • Recruitment
  • October 31, 2013
  • Amanda Sachtleben
Recruiter targets a new breed of leader for the digital age

Recruitment company Hourigan International wants to get creativity a seat at Kiwi boardroom tables and embed it into senior leadership roles. It's targeting the 'creative leadership tribe' of agile, commercially-literate people who can help firms become more consumer-centric.

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Desperately seeks digital skills: recruiters say there's a disconnect

  • Recruitment
  • October 10, 2013
  • Amanda Sachtleben
Desperately seeks digital skills: recruiters say there's a disconnect

Recruitment company Hays says a growing number of offshore marketing professionals are being pulled in to roles in New Zealand and Australia that require specialist digital skills, with particular gaps in the skill base for analysing big data to generate revenue.

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