articles tagged 'recession'

Researchers to marketers: don't mount the business cycle

  • Brand
  • March 19, 2012
  • StopPress Team
Researchers to marketers: don't mount the business cycle

One of the perennial bug-bears of the marketing industry is the fact that it's often seen by the bean counters as a cost to be cut in times of economic hardship, rather than an investment that will pay off when things pick up. And, according to the research of a top marketing professor who’ll be speaking in Hamilton on Friday March 30 as part of the Excellence in Practice seminar series offered by Corporate and Executive Education at Waikato Management School, billions of dollars of shareholder value are destroyed each year by companies that tie their marketing budgets to the business cycle. 

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Harsh new world claims another victim as Brave New World closes doors

  • Advertising
  • September 28, 2010
  • Ben Fahy
Harsh new world claims another victim as Brave New World closes doors

The unfortunately all-too-common combination of a troublesome client and the cool recessionary winds have forced Parnell indie agency Brave New World to shut up shop. But it hopes to go out in a blaze of glory and highlight a serious issue with shelf companies that the agency's general manager David Brash believes is currently going under the radar of the authorities.

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Recession-b-gone cuts through economic grime, removes even the toughest fiscal stains

  • Marketing
  • March 8, 2010
  • Ben Fahy
Recession-b-gone cuts through economic grime, removes even the toughest fiscal stains

In news sure to warm marketers' cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Economic recovery: are we there yet?

  • Media
  • October 22, 2009
  • The Media Counsel
Economic recovery: are we there yet?

“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.”  – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009) MediaWorks ...

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Conde Nast closes icon

  • Media
  • October 6, 2009
  • Vincent Heeringa
Conde Nast closes icon

Gourmet: toast The recession claims another scalp, Gourmet magazine, an icon in magazine publishing. Founded in 1941 Gourmet is to food what Vogue is to fashion. Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie. The closure of Gourmet, with the November edition, is in stark ...

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Top 100 hottest brands

  • News
  • September 18, 2009
  • Vincent Heeringa
Top 100 hottest brands

Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last ...

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Tough times call for special treats

  • News
  • September 16, 2009
  • The Media Counsel
Tough times call for special treats

The Media Counsel reports on Mintel's analysis of global consumer behaviour. We may be trading down and keeping it simple, but some luxury goods we can't live without. Consumer-Counsel-Global-Trends

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Green shoots for marketing & media

  • Recruitment
  • August 31, 2009
  • Deirdre Robert

Could spring winds finally be blowing to a marketing budget near you? Recruiters in the marketing and communications industries are cautiously welcoming a 'green shoots' style recovery, lending credence to yesterday's National Bank survey which claims record boosts in Kiwi business confidence. The optimism is in stark contrast to ...

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Unleash a legacy

  • Events
  • August 30, 2009
  • Frances Chan
Unleash a legacy

The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the ...

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Same as it ever was

  • Opinion
  • August 24, 2009
  • StopPress Team

Times are tough. So how can creative industries survive the recession? Read more >>

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New research: what NZ worries about

  • Marketing
  • August 24, 2009
  • Jacqueline Ireland
New research: what NZ worries about

Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector. People are increasingly positive ...

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