Browsing: recession

News
Researchers to marketers: don’t mount the business cycle
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One of the perennial bug-bears of the marketing industry is the fact that it’s often seen by the bean counters as a cost to be cut in times of economic hardship, rather than an investment that will pay off when things pick up. And, according to the research of a top marketing professor who’ll be speaking in Hamilton on Friday March 30 as part of the Excellence in Practice seminar series offered by Corporate and Executive Education at Waikato Management School, billions of dollars of shareholder value are destroyed each year by companies that tie their marketing budgets to the business cycle. 

News
Harsh new world claims another victim as Brave New World closes doors
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The unfortunately all-too-common combination of a troublesome client and the cool recessionary winds have forced Parnell indie agency Brave New World to shut up shop. But it hopes to go out in a blaze of glory and highlight a serious issue with shelf companies that the agency’s general manager David Brash believes is currently going under the radar of the authorities.

Opinion
Economic recovery: are we there yet?
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“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.”  – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009)

MediaWorks …

News
Conde Nast closes icon
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Gourmet: toast

The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.

Founded in 1941 Gourmet is to food what Vogue is to fashion.

Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.

The closure of Gourmet, with the November edition, is in stark …

News
Top 100 hottest brands
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Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …

News
Green shoots for marketing & media
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Could spring winds finally be blowing to a marketing budget near you?

Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.

The optimism is in stark contrast to …

Awards/events
Unleash a legacy
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The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the …

Opinion
New research: what NZ worries about
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Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector.

People are increasingly positive …