A great ad idea is nothing more than a cliche if it doesn’t achieve a specific outcome. And it doesn’t hurt to tap into the mood of a nation or hold a mirror up to people’s weird and wonderful behaviour if you want your ad to work. Those are some of the messages from Clemenger Sydney creative director Rebecca Carrasco, visiting for last night’s News Works Newspaper Advertising Awards.
Browsing: Rebecca Carrasco
Shocking? Funny? Sure, just make sure you’ve got a point
‘So long, farewell, auf wiedersehen, goodbye’ sing new staff
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix.