Browsing: Real bears

Bogusky helps bring a new meaning to Coke burn with cautionary polar bear tale

There are plenty of moral dilemmas working in—and writing about—marketing. At its core, it’s about using creativity and communications to grow businesses. And, often, using creativity and communications to grow businesses selling products that some deem harmful. As this Ad Age story points out, Alex Bogusky used to work with Coca-Cola when he was part of Crispin, Porter + Bogusky, but after a bit of a break, he’s now fighting the other, less well-resourced activist corner, delivering a bit of an uppercut to Coke and other producers of sugary drinks with a four-minute long animation about a family of unhealthy, fizzy-drink-loving polar bears who finally see the light.