Browsing: readership

News
Newspaper readership and circ results: Otago Daily Times, Nelson Mail and Wairarapa Times-Age buck the downward trend
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For some time now, reporting on the newspaper results has been a repetitive exercise of commenting on the downward trends in the print industry. Each time the results come out, it again confirms that the print is in decline. Rather predictably, the latest slew of results again told a similar story. However, despite all the doomsday prophesying in the industry, there were a handful of standout papers that bucked the overall trend and successfully managed to lift their readership results. And none more so than the Otago Daily Times.

News
Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers
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Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn’t have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic.

News
Newspaper readership and circ results: the erosion continues
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Over the last decade the digital age has swept over the cornerstones of newspaper publishing and eroded them with unforgiving consistency. Now, each time the Nielsen’s print readership and the ABC’s circulation results are released, what remains of the major publications look a little smaller than what they were the quarter or year before.

News
Magazine circulation and readership figures: weeklies continue to bleed readers
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Nielsen and ABC have released the latest quarterly results for magazine readership and circulation and, to a large extent, the figures indicate a continuation of trends that have been taking shape over the last few quarters. There was however a shift in the sense that some special interest titles—which have until now have performed well—also showed signs of weakening.

News
Print readership slide continues, but news brands grow
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Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

News
Magazine readership and circ numbers a mixed bag, industry aims to change the conversation
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Once again, Nielsen’s latest readership results and the ABC’s circulation numbers don’t make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.

News
Newspapers get a case of the drops in latest survey
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The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.

Opinion
Dead wrong: Sandra King on why New Zealand’s print market is alive and well
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Over the past few months, discussions around the future of the media have come to a head, thanks in part to a couple of big announcements from the other side of the Tasman and a big one here in New Zealand too. This has brought about loads of discussion within the New Zealand industry about the role of media in society and changing trends in how consumers select and consume news. Worryingly, lots of commentators have been all too willing to eulogise New Zealand’s robust newspaper market. So I’m putting my hand up to remind you all that newspapers and magazines are alive and well in New Zealand.

News
Latest figures show Kiwi mags holding on—and, in some cases, booming
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The launch of the iPad and the expected ‘tablet revolution’ has put some wind in the sails of publishers who have been beaten down by the internet. But as everyone goes gaga over the new technology, it’s easy to forget that good old-fashioned paper-based magazines are still putting up a very good fight, with the most obvious trend from Nielsen’s latest readership figures and Audit Bureau of Circulation numbers being that Kiwi consumers are still willing to pay for good-quality specialist magazines.

News
Eyeballs rising: Kiwi mags report strong and sustained bar raising
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It hasn’t been an avalanche this time round, but the usual dollop of press releases hit the desk today full of language reminiscent of The Property Press, with virtually every magazine claiming the publishing equivalent of “north facing sun-drenched decks” and “indoor/outdoor flow”. Still, purple prose aside, the latest readership numbers for the mags look pretty good for an industry that has taken a battering over the last couple of years. And this data will be welcome relief to those hoping the good news of three months ago was not an aberration.

News
Kiwi papers suffering from bad circulation (but faring much better than the Brits)
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In this installment of Michael Carney’s Marketing Week: The latest readership results are out. Grim reading, of course. But don’t wallow in self-pity. Laugh at the misfortune of others instead. Telecom announces modest sales of TiVo. But can CASPA change that? Can the iPad do for TV what the iPod did for music? The Travel Channel gets set for landing. The case of the missing asterisk. ComCom cracks down on misleading promotions.