Toyota is one of the country’s most trusted brands and has been a regular on the Reader’s Digest list (despite a couple of high-profile international recalls in recent years). This is a big part of the reason it’s still top of the pops when it comes to overall sales. And it’s playing on that trust—and on the fear people have of being ripped off by automotive cowboys—in a new campaign via Saatchi & Saatchi for its Genuine Parts business that sees Dai Henwood taking a leaf out of the Eddie Murphy/Martin Lawrence acting book and playing three different characters.
Browsing: Reader’s Digest
Porirua chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey, moving up three places to top the 2012 list, knocking last year’s number one St John’s from its perch down to number two.
It’s hard to know who to trust these days. Consumers are still being pushed, pulled and prodded every which way with persuasive claims, snazzy ad campaigns and engaging tweets. Thankfully the Reader’s Digest is here to guide them in the right direction with its Most Trusted Brands list and St John has come out on top in 2011.