A common criticism often levelled at the outdoor advertising industry is that it lacks a single form of measurement to be applied across all providers. But APN Outdoor is looking to change that with a launch of a tool.
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APN Outdoor looks to unify outdoor with an industry-wide measurement tool
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How Reachmedia paves the path to purchase
Letterbox marketing is prized by some of the country’s largest retailers and well regarded as an advertising channel by consumers. Now Reachmedia is out to dispel a few myths and reveal how they’ve merged unaddressed, digital and data analysis to help brands make an impact on the path to purchase.
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Study confirms Kiwis are actively avoiding ads across channels
Although it doesn’t come as much of a surprise, an independent survey commissioned by Reachmedia has found that Kiwis are becoming skilled at avoiding advertising in new forms of media and are utilising technology to assist them. StopPress takes a look at what the results of the survey say.