A fat, shiny bull mounting a helpless cow: this is war launched billboard-style by Holy Moly ice cream, which claims dairy giant Fonterra is screwing over small businesses with what it believes is anti-competitive behaviour.
The modus operandi of Eshe, a Kiwi streetwear clothing company that was started in 2008, is to take things back to the glory days of skating counter-culture; to slaughter a few metaphorical sacred cows. And it’s managed to inspire some fairly contrived controversy with a combination of sacrilege and old-school Garbage Pail kids imagery with a new poster campaign in Auckland.
Who it’s for: Rascals
Why we like it: Slim pickings for TVCs this week, so instead we’ve chosen this, a video that details the lengths some agencies will go to in order to create the perfect billboard. As you can see, this billboard is slightly more …
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