While it’s typically parents who are poked at for being a bit behind the times, Slingshot and RAPP have decided to break down stereotypes and show that parents can be just as internet savvy as their screen-addicted teens.
The Auckland City Mission, which provides specialised health and social services to marginalised Aucklanders, is running a unique campaign through Rapp where it’s “cyber-squatting” on the .nz homepages of dozens of New Zealand organisations in an effort to raise awareness about homelessness in the city and increase donations.
If you want to provoke a heated debate between marketing and advertising types asking this question is one way to get the feathers flying. For some, creativity is critical if you want to differentiate yourself and grab people’s attention. Others think it’s little more than ad agency wank designed to perpetuate an annual pilgrimage to the south of France. A votre santé!