articles tagged 'Rainbow community'

Rainbow flags, sequins and bubbles: brands join the Auckland Pride Parade

  • Sponsorship
  • February 23, 2016
  • StopPress Team
Rainbow flags, sequins and bubbles: brands join the Auckland Pride Parade

The annual Auckland Pride festival (5 February - 21 February) has been running for the past four years and the highlight is the Pride Parade, which saw colourful floats and well-known drag queens sashaying down Ponsonby Road on Saturday. Here’s a look at how the parade’s sponsors were involved to show their support for the rainbow community. PLUS: why embracing the rainbow community is not only good for New Zealand as a whole, but is also good for businesses after the lucrative 'pink dollar'.

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