Browsing: Radio

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Grooving On: TRB on radio’s enduring power
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Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.

News
ZM’s Cam Mansel on its Snapchart and the morphing nature of radio
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Counting down the music charts has long been a feature of many radio stations, with listeners calling and txting in their favourite. In more recent years we’ve seen that voting adopt social media and now, ZM is taking that to the next level by only taking votes through Snapchat in its new Snapchart show. We talk to host Cam Mansel about connecting with listeners on a one-to-one level and bringing radio into the modern media mix.

News
TRB restructure brings about additional staff changes—UPDATED
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In response to ongoing speculation about the future of The Radio Bureau, NZME and MediaWorks have released a joint statement saying that the future of the industry body “remains solid and secure”. Several sources in the industry have confirmed to StopPress that TRB will not be dissolved and that MediaWorks and NZME are working closely with the independent radio stations to re-shape the organisation to make to ensure it remains relevant in the media landscape. And this restructure has led to some additional staff changes. Update: TRB confirms three new appointments.

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Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey
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In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

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Everyone wins in the radio survey (especially The Edge and Newstalk ZB)—UPDATED
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The radio survey is generally a competitive affair, which pits the two commercial radio networks against each other and invariably results in the liberal use of superlatives. The latest edition was no different. The releases from the respective networks read like pages torn out of a motivational speaker’s speech, drawing attention to all the positives that the result served up. MediaWorks used its release to draw attention to the fact that it overtook NZME in terms of overall station share in Auckland for the first time. And on the other side of the divide, NZME highlighted the continued dominance of Newstalk ZB, and singled out Mike Hosking for again having the number one breakfast show in New Zealand. PLUS: Matt Heath and Jeremy Wells celebrate Hauraki moving from 13th to 12th.

Movings/shakings
There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED
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APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.

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Radio New Zealand shuffles its lineup—UPDATED
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Radio New Zealand (RNZ) has announced that Simon Mercep will leave the Morning Report in April when Geoff Robinson, the co-host on the show, retires. And according to a Herald report, the empty seats left at the Morning Report by the imminent departure of the two hosts will be filled by Auckland-based Guyon Espiner and, if speculation is to be trusted, Wellington journalist Susie Ferguson, who has previously filled in on the show.

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Guy Williams gets lost in new TVC for The Edge—UPDATED
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A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.

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Witty ukeleles win April ORCA
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The final round of the Outstanding Radio Creativity Awards (ORCA) is now done and dusted. A pair of creatives from Clemenger BBDO is $500 richer and a step closer to a trip to the Cannes Lions.