Browsing: Radio Survey

Looking at the positives: how MediaWorks and NZME are promoting the radio survey results

Immediately after the results were published, both sides of the network divide sent out media releases that seemed to use hyperbolic phrasing in lieu of punctuation and cherry-picked at the positive results served up by the survey. But it didn’t end there. Once the radio survey was covered by the media, the networks turned their attention to promoting the results not only to the public, but also to the media agencies and clients that are likely to advertise on radio. We take a look at how MediaWorks and NZME are celebrating their wins through advertising.