The radio survey period is usually typified by a pair of contrasting situations. On the one side, you have the silence of radio executives who are precluded from saying anything about the survey lest their comments interfere with the accuracy of the results. And on the other side, you have have a flood of loud, in-your-face promotions with the sole purpose of pushing listeners in the direction of MediaWorks and NZME. But does this approach even work? And is radio promo season set to become a thing of the past?
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Radio insider: ‘In isolation, survey promos simply don’t work’