Browsing: Radio Bureau

News
Latest radio results show steady listenership, as MediaWorks claims a first
By

Radio listeners across the country have once again taken pen to paper to log their listening patterns as part of Research International’s Radio Audience Measurement Survey. And the latest results show that audience levels have remained much the same when compared with the same period last year, with MediaWorks radio claiming its first ever most listened to network title.

News
Radio with pictures as Hart explains Orca changes
By

Last month at the Grande Orca ceremony, MC Mike Hosking talked about how popular he was and, inbetween, announced some changes to the Radio Bureau’s monthly competition. But why read boring words when you could watch Leigh Hart and special guests Josh Lancaster and Jamie Hitchcock explain them (occasionally in musical form). 

News
Latest radio survey shows more New Zealanders lending their ears
By

The latest ASA figures showed the radio industry grew its ad revenue by 2.5 percent and maintained stable share of all advertising at 11 percent. And it’s good news on the audience front too, with the latest six-monthly audience research figures showing that commercial radio in New Zealand has more listeners now that at any time in the past decade.

News
Hairy nek dumpling minnit: Mojo tyros win annual Orca gongs with low-fat Subway spots
By

A galaxy of stars/people with faces for radio gathered at Atico Cocina in Auckland yesterday to listen to the year’s best radio ads. And, like last year, when Murray Watt from DraftFCB took both the Grande Orca and the people’s choice awards, and the year before that, Publicis Mojo’s Hadleigh Sinclair and Jack Delmonte walked away with both prizes, a giant cheque and a trip to the Cannes Lions for a very funny Subway campaign that detailed fat-related afflictions such as double chins, cankles and bingo wings. 

News
All ears: usual suspects jockey for position as latest radio survey released
By

As we’ve now come to expect, the *, #, ##, ** and ^ flowed freely as the two big commercial radio players made their usual claims for the top spots following the release of the latest National Commercial Radio Survey figures. And, despite the typical murmurings about the methodology of the Research International study, which gets respondents around the country to fill in a diary about their listening habits, Gill Stewart, general manager of The Radio Bureau, says the results paint a fairly positive picture when compared to the previous year.

News
DDB Auckland deep in caramely ORCA goodness
By

December and January results for the Radio Bureau’s ORCA winners have meshed into one with Jonathan McMahon & Lisa Fedyszyn from DDB Auckland taking the winning honours for their McDonalds ‘Signs You Love Caramel’ ad. And sticking with fast food ads, Graeme Clarke & Sam Dickson from Colenso BBDO were awarded a close Merit for their Burger King ads ‘The Boss’ and ‘The Wifey’.

News
Killer whales spotted outside DDB
By

The accolades keep flowing for DDB NZ’s Arts Channel radio campaign for Sky TV: after taking home a big bag of metal at Cannes, it has also nabbed a win in the May ORCA awards.

News
Radio puts a roast on
By

Last night, at a secret location thick with the smell of cognac and cigars that must never be spoken of (unless the secret handshake is given and you sacrifice a virgin), some of radio’s biggest personalities gathered to eat things on sticks, eat things on spoons, drink things in glasses and take the piss out of themselves, their competitors, the medium of radio, the Auckland media, New Zealand politics, TV newsreaders and, the guests of honour, agency folk.

News
Radio Grande
By

March signals exciting times ahead, like the end of the tax year (!!)  For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.