2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
Marketing, advertising & media intelligence
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
Radio veteran David Gibbs shares his thoughts on how radio is likely to evolve in the coming years.
In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year's edition of the event.
MediaWorks' radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that's set to go live in January.
We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.
The music industry contributed $484 million to New Zealand’s economy over the course of 2015 and led to the employment of more than 4,500 full-time workers. We chat to Recorded Music NZ chief executive Damian Vaughan about what has been a good year for the industry following a long period of decline.
Radio survey results: The Edge and Newstalk ZB retain top spots, while Mai FM continues its upward trajectory
When GFK took over the radio survey, it promised more frequent reporting over the course of the year, and the researcher has delivered in this regard, releasing the latest figures just over two months after the first round of results were made public in May.
Like all media channels, radio is going through a period of enormous flux. And to stay relevant in this changing environment, radio jocks have had to evolve. We chat to ZM's afternoon jocks Jase Hawkins and PJ Harding to find out how they're dealing with the challenges of doing their day jobs while simultaneously coming up with creative ideas that brands can use across channels.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Pandora has announced a new partnership that sees the music-streaming company hitch a ride with Uber. From this week, Pandora will be integrated directly within the Uber driver app, giving drivers the ability to manage their Pandora stations and rides in a single place.
NZME's CEO Michael Boggs on the radio results, brand collaborations and why he's not concerned about Paul Henry
NZME chief executive Michael Boggs shares a few thoughts on how the publisher's radio business is performing following this year's radio survey and why he's not concerned about Paul Henry's growth.
Industry happenings at DDB, MYOB, PRINZ, Salt & Pepper, Young & Shand, Bauer Media, Clemenger BBDO/ Proximity and TV3.
Roy Morgan has revealed that Kiwi media habits in the morning are shifting online, with a recent study showing that the proportion of New Zealanders accessing online media channels has surpassed those reading the newspaper or watching television. But while this shows a major move from traditional to new media, radio still remains comfortably at the top of the pile in terms of the preferred media channel, with 40.2 percent of Kiwis tuning into the airwaves.
Podcast nerds rejoiced last week when the second season of Serial, widely regarded as the most popular podcast ever made, was launched. And as the medium matures and continues to grow in popularity, brands are starting to get more involved, either through advertising on the good ones or, in the case of Xero, making their own. PLUS: some of the best podcasts of the year for your summer listening pleasure.