Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
Republik recently achieved a fairly rare feat within Kiwi agency land when it was appointed to run the Asia Pacific business of Rentokil Initial. And it’s nabbed another piece of business (with some more to be announced soon, apparently) after being named as Kiwi-owned optometry group Visique’s new brand agency, beating out Interbrand/DDB Shop and Religion in a pitch and taking over from the incumbent Radiation, which had the business for five years but chose not to pitch.