After a competitive pitch, it’s thought Shine has won the Goodman Fielder dairy business, which means it has said goodbye to Fonterra.
Browsing: Ra Fletcher
Since the closure of Publicis Mojo at the end of last year, Goodman Fielder has been working with Joy, the agency set up by ex-Mojo chair and chief executive Graeme Wills. And, according to Goodman Fielder’s PR and communications manager Ra Fletcher, it continues to do so. But it also appears to be looking at its agency options.