In 2009, when Alex Gledhill co-founded Quina Fina tonic water, he wanted to create a traditional variation of tonic water that contained the bark of cinchona. However, after following his research to the Ecuadorian province of Loja – the natural habitat of cinchona – he discovered that the tree was on the brink of extinction due to deforestation caused by the high demand for the antimalarial properties found in the bark. Rather than just accepting this problem, Gledhill decided to do something about it.
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Gin and tonic with a twist of sustainability: the story behind Quina Fina tonic water