Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.
Following the announcement that Spark’s acquired Ubiquity to merge it with Qrious, we chat with Ubiquity co-founder Nathalie Morris about taking up the offer, letting the business grow to the next level and what it means for herself and client.
Spark’s data analytics subsidiary Qrious has launched a new survey aimed at looking at the issues marketers are most concerned about.
If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.
Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general manager Simon Conroy who shares his advice on creating value with the Qrious model.
Spark Venture’s data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.
You don’t need to look far across the marketing to find a reference to ‘big data’. And yet, despite its pervasiveness at industry lunch tables, the phrase remains misunderstood. We chat to Qrious’ Simon Conroy the kinds of questions marketers should be asking when it comes to the testy issue of big data.