QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
The outdoor industry has been busy over the last 12 months, flicking the switches on digital sites across New Zealand’s major metropolitan regions. And this trend seems set to continue in 2017, with QMS announcing a partnership with Auckland Transport that will see 39 animated digital sites launched at major commuter hubs.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.