Browsing: PwC

News
Revenue streams: where the Kiwi music industry makes its money
By

The mode of delivery for audio has changed markedly in the past few decades, to the point where young folk tend to see a cassette tape as the modern-day equivalent of a gramophone. And a PwC report into the contribution of the music industry to the New Zealand economy shows that while the total retail sales are down significantly on 2012 as a result of shifting listening habits and illegal downloading, the significant growth in online streaming is making up some of the lost ground.

News
PwC goes the indie route to launch new digital division
By

The average lifespan of a company on the S&P 500 has decreased from 67 years in the 1920s to 15 years today, and technology is the main reason for that change. Not surprisingly, the big consulting firms have been helping companies deal with this for a while now, but PwC has officially launched its new digital consulting arm, PwC Digital, in New Zealand and it went with a couple of indies—Sugar & Partners and MBM—to help do it.

News
Sharing is caring: The Co-operative Bank trumpets its profit sharing and mobile app
By

When banks advertise they usually try to act as if they’re our friends, saying they want us to get the most out of their services, pushing all the opportunities they can offer us – like new homes or successful business start ups. The Co-operative bank has taken a more honest approach saying what banks really want from us and how easy it is to leave that behind and join its bank, and has enlisted the help of a snappy reptilian (or crocodilian to be exact) named Brian to get the message across. We also look into banking profits and ad spend, courtesy of PwC and Nielsen.

News
The steady rise of the digital: PwC’s entertainment and media predictions 2015-2019 – UPDATED
By

The entertainment and media industries have seen a huge shift in recent years. Content viewing has gradually shifted to the online world and therefore advertising follows closely in tow while traditional media’s growth rate is slumping. PwC provides some insights and predictions of the movements of these industries closer to home and further afield between 2015 and 2019.

News
Why digital investment doesn’t always pay off
By

If your company is investing heavily in digital but it’s not paying off, your CEO, head of marketing or IT boss could be the problem. Top performing companies are those whose chief executive sets and follows a digital strategy and those who can identify a strong relationship between marketers and those who spend technology dollars.

News
Online advertising hits high water mark, but challenges loom
By

Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you’d expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.

News
PwC picks continued growth as digital moves to the heart of NZ’s media and entertainment businesses
By

Last year’s PwC New Zealand entertainment and media outlook said conservatism needed to be shed if media businesses wanted to make hay in the rapidly changing modern era. And, according to the second edition, what previously looked like a wide gap between old and new operating models is now being bridged and the New Zealand market is finally starting to embrace the new ways in which punters consume content, with revenues in the sector growing four percent to $5.2 billion in 2011, PwC tipping an average of five percent percent growth throughout the 2012-2016 forecast period, and mobility seen as the biggest driving force of change.