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Mainland puts cheese lovers’ patience to the test
Mainland is hoping to prove its brand proposition that ‘Good things take time’ in a puzzling new campaign, via Colenso BBDO.
Mainland is hoping to prove its brand proposition that ‘Good things take time’ in a puzzling new campaign, via Colenso BBDO.
In a world where digital trickery is de rigueur, ‘traditional’ mediums like magazines are often seen as offering fewer creative opportunities. There are restrictions, of course, but great ideas often emanate from restrictions (Steinlager’s ‘We Believe’, for example). And to celebrate its 20th anniversary—and to show the level of engagement it has with its readers—Wired created a brilliant Easter egg hunt.