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Wired shows some spine
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In a world where digital trickery is de rigueur, ‘traditional’ mediums like magazines are often seen as offering fewer creative opportunities. There are restrictions, of course, but great ideas often emanate from restrictions (Steinlager’s ‘We Believe’, for example). And to celebrate its 20th anniversary—and to show the level of engagement it has with its readers—Wired created a brilliant Easter egg hunt.