Browsing: Purina

News
Vending machine for mutts: coming to a park near you
By

The first dog vending machine has arrived in New Zealand, dispensing doggie treats and balls to fetch. But the vending machine-in-marketing category is not a new one. Heck, even vending machines for dogs aren’t new. We take a look at some more illustrious examples of zany vending-machine marketing stunts.

News
You’re on canine camera: TVNZ and Purina join forces for new dog show
By

A range of media owners are trying to find the sweet spot between ads and editorial. And the likes of MasterChef NZ and The Block NZ have been able to appeal to commercial interests without alienating the viewers. TVNZ’s latest effort in this regard is Purina Pound Pups to Dogstars, which arose from its million dollar branded content initiative and is currently in production. Plus: TVNZ’s new logo.