In what could be seen as the toilet-centric equivalent of the Whittakers response to Cadbury’s palm oil PR debacle, Purex and Colenso BBDO have taken the opportunity to give unnamed competitors (read: Cottonsoft, which was recently accused by Greenpeace of using unsustainably harvested rainforest wood in its toilet paper but hit back at the claims saying they were wrong), a taste of comparative medicine by openly discussing its provenance in this new TVC.