Browsing: Pure Productions

Partner articles
The evolution of a craft
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To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? They’re the questions plaguing many marketers navigating the ever-expanding media landscape. We speak to producer/director Jamie McKenzie about how Pure Productions is navigating the space for
its clients and delivering solutions for all budgets.

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Boundary Road Brewery’s can vs bottle debate
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There’s a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery (BRB) and its agency Barnes, Catmur and Friends are attempting to push aside with their ‘Blind Taste Test’ campaign.

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Death, Taxes & TVCs—now in easy to digest video form
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Three men, three very different presentations and a multitude of ideas about what could be around the marcomms corner … for your viewing pleasure, Pure Productions has released recordings of the sage words of Colenso BBDO’s planning director James Hurman, TVWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson from the Future of Television Advertising event it held recently. So, if you weren’t cool or important enough to actually be there, they’re certainly worth a gander. 

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Back from the dead? James Hurman on the new mass media
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Around 50 industry heavyweights, middleweights and lightweights shunned the Ranfurly Shield match last night and instead gathered together at Studio Lumiere in Parnell to talk television. And, particularly, to talk about what the future held for television advertising. Colenso’s planning director James Hurman, MediaWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson enlightened, extrapolated and entertained in equal measure as part of Pure Production’s Death, Taxes and TVCs event and, in the first of three posts about each of the presentations, we delve into James Hurman’s thoughts on what he feels is a misconception about the death of mass marketing and media.

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A journey to the future of television advertising
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Is TV dying? Or is it just evolving? And what do the big changes mean for the important bits between the programming, the ads? Death, Taxes and TVCs, an event being organised by the generous folk from Pure Productions, will delve into this issue to find out what the future of television advertising in New Zealand holds. And while the inaugural event, which features a stellar speaking line-up, is an invite only occasion, StopPress has got five tickets to give away.