Wattie’s general manager of marketing Tim Skellern called the battle of the shelf ‘the next big land grab‘. And in-store media and shopper marketing agency Hypermedia has released some information to prove its worth.
Browsing: Pure Energy
Sometimes you see an ad and wonder what those responsible for it were thinking. And we couldn’t help but notice this one starring The Almighty Johnson’s Ben Barrington for Pure Energy, an all-natural ‘healthy’ energy drink. It’s made by South Pacific Beverages, the company that got knocked back by the NZRU (and, by extension All Blacks’ sponsors Coca-Cola) when it tried to get Sonny Bill Williams to endorse the product. But, judging by this ad, he’s probably thankful for the supposed double-standard.