Last month, Saatchi & Saatchi released a new Pump commercial alongside Flying Fish featuring a group of good-looking enthused water-drinkers jumping on a trampoline in an effort to grab bottles of water.
On 17 November, Saatchi & Saatchi NZ and Coca Cola Amatil (NZ) launched Pump’s ‘grab life by the bottle’ TVC, which showcased a host of Kiwis having a good time with a Pump bottle in hand. PLUS: read how adventurous Kiwis can send in entries to become part of the next commercial.
As Leonardo da Vinci once said, water is the driving force of all nature. And it’s also the driving force of Saatchi & Saatchi’s new campaign for Pump.
Saatchi & Saatchi New Zealand has won the Pump water account after a four-way pitch, taking it off Sydney agency Smart.