At 22, Derek Handley became the country’s youngest ever managing director of a listed company. Around ten years later, he sold The Hyperfactory to US marketing behemoth Meredith. And now, in between helping create the ‘future of reading’ with Booktrack, he has announced plans to list his latest venture, mobile media specialist Snakk Media, on New Zealand’s alternative stock exchange. He’s also co-founded an organisation alongside Sir Richard Branson called The B Team that aims to find a new and more sustainable version of capitalism. So what does the future look like to him?
Bolt-related bragging, Jack Bauer’s secret shame, certainly not your typical Toyota ad, the language of sport, Volvo goes slacklining, VW’s Shark Week tie-in, sick poultry-based beats, classy serenading and the wonder of water wigs.
Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory.
Wellington digital agency Resn had to reinforce its mantelpiece after last year’s awards haul. And it has continued down the same track in 2011 with yet more accolades, including two Favourite Website Award Site of the Day awards and two Pixel awards for its work for Puma Africa and the Health Sponsorship Council.