Lewis Road Creamery’s Peter Cullinane says the premium dairy brand he founded in 2011 has re-energised the white milk sector and now has over 50 percent of the organic milk market in New Zealand. Now Goodman Fielder has taken the cow by the teats and released its own range of three premium organic milks under the Puhoi Valley brand. But Cullinane has come out swinging, saying it is “pathetic plagiarism” and shows a “staggering lack of imagination”.