The highest-circulating youth magazine in New Zealand, Creme, is to be no more with Bauer Media announcing today that the final issue will be the September 2014 edition. Creme’s decline in circulation and advertising revenue means the title is just not profitable, with publisher Fiona Lyon saying the youth market is one of the most challenging sectors in the industry with increasing numbers of teenagers choosing other platforms over print.
WordPress has become synonymous with blogging and online writing. And while there’s no guarantee of the quality of the content released via the interface, Wordpress founder Matt Mullenweg has effectively democratised online publishing, making it possible for everyone from the emo teen to the food-loving grandmother to share their thoughts online. The tech entrepreneur recently stopped off in New Zealand, and Idealog sat down to with him to find out a little more about what makes him tick.
Fairfax has acquired a 50 percent stake in e-commerce start-up Pricemaker in an effort to tap into the revenue potential of its growing digital audience.
Mana Magazine, which has been in circulation since 1993, will from issue 118 be relaunched by Kowhai Media, the current publisher of New Zealand Geographic. Until now, the bi-monthly magazine has been published by Mana Productions, a company owned and operated by Derek Fox and, according to a release on the Mana website, this move will see Fox’s responsibilities limited to only providing editorial contributions.
To some degree banks have always been publishers, producing voluminous pamphlets and documents relating to their accounts, interest rates and credit card deals. And while this has served the utilitarian purpose of providing information to both current and potential clients, it has always been a bit vapid in the story-telling department. So, in an effort to fill the narrative-shaped hole in its offering, ANZ has launched BlueNotes, a digital publishing site updated daily with news stories directly relevant to the bank and the financial industry.
Over the last few months, Auckland Zoo has been putting its colourful and varied range of tenants to work by having them feature in a series of YouTube videos designed to draw attention to the attraction in the Super City. Rainger & Rolfe, the agency behind the on-going digital campaign, has held the Auckland Zoo account since 2011 (the account was originally held by Rolfe Limited and then moved across after the merger with Rainger Connect).
To some degree, the quarterly results of Nielsen’s readership and ABC’s circulation surveys have become predictable in showing the newspaper industry in decline. And while this was largely the case with the latest figures, there were also a few surprises in the mix. Updated: statistics for provincial papers removed.
An email leaked to StopPress late Friday afternoon revealed that McDonald Vague, the receivers assigned to Mediaweb last month, found several anomalies when analysing the financial records of the struggling company. The message, written by McDonald Vague director Jared Booth, was initially intended only to be read by those involved in the tender process, and comes shortly after Mediaweb went into liquidation on 21 March.
Online is not ‘media’ anymore, says Jenene Crossan. It is about recommendations, connections and closing the gap between the consumer and commercial markets. So it’s time publishers evolved and adapted to this new reality.
The Intermedia Group, which owns over 70 media titles in Australia, has announced that it will release two business-to-business titles in the New Zealand market within the next few months. This move comes only a few weeks after it was confirmed that MediaWeb, which was previously active in both the FMCG and hospitality markets, went into receivership. And although the Intermedia NZ general manager didn’t say that there was a correlation between the MediaWeb receivership and Intermedia’s decision to enter the market, he did admit that situation at MediaWeb influenced the timing of the move. Update: the receivers are accepting tenders from interested parties for all MediaWeb’s assets.