Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
Only 100 days after launching a major new product, you’d expect its creators to still be in celebratory mood, sipping on the leftover bottles of champagne that slipped by unopened during the launch party. But this was not the case when it came to Facebook’s Canvas. We chat to Canvas product manager Zack Hendlin about tweaking the platform whenever it’s necessary.
NZME contributed AU$203.7 million revenue and a net profit of AU$30.7 million to APN’s financial figures, but the performance of the various arms—publishing, radio and ecommerce—of the organisation was relatively flat when compared to the figures posted in the previous year. And while Hastings confirmed that digital registrations for the Herald were going to be launched, she said that there were no plans to introduce a paywall this year.
Australian lifestyle brand Urban List is expanding into the Auckland market and is looking to establish partnerships with businesses on this side of the ditch. The website, which was first launched in 2011 and provides content on dining, shopping, health and beauty, has grown quickly in the Australian market, attracting a following of 1.2 million unique visitors per month across Melbourne, Sydney and Brisbane.
Given the extent of the ad-blocking problem, The Guardian recently took a novel approach to addressing the issue. Instead of following the German example of taking ad blocker software providers to court, the UK publisher has reached out to its readers with a strong moral message.
Sinead Boucher, the group executive editor of Fairfax, has confirmed that the last digital edition of Unlimited magazine will be released in December this year.
On 15 October, The High Court at Auckland placed The Magazine Marketing Company (TMMC), which was founded in 2008 by Stuart Shepherd, into liquidation for failing to meet payment obligations, which included overdue GST, PAYE, KiwiSaver employee deductions, KiwiSaver employer contributions, student loan employee deductions and income tax. KPMG, which was appointed as the company’s liquidator, released its first report on 19 November, revealing additional details about the process thus far.
Around five years ago, the NBR started charging for its online subscriptions, with its corporate IP subscription offer arriving on the scene around a year ago. Publisher Todd Scott says it’s now bringing in $1 million in digital subs revenue and it will be hoping for more after launching its redesigned website and a mobile-only offer over the weekend and also announcing plans to establish an NBR radio service.
Back when newspapers (and, to a lesser degree, magazines) were happily floating down their rivers of gold, the church and state of editorial and sales were kept very separate. But desperate times call for what some may see as desperate measures and as publishers search for new revenue streams, many of them are increasingly offering their skills to help tell the stories of businesses. Now APN has joined that club with the launch of Brand Insight.