Cadbury took the win in the March round of Colmar Brunton's Ad Impact Award with its animated, bicycling easter bunny. And it's added another trophy to its cabinet with the launch ad for Mini Drops taking September's title.
Marketing, advertising & media intelligence
Since the closure of Publicis Mojo at the end of last year, Goodman Fielder has been working with Joy, the agency set up by ex-Mojo chair and chief executive Graeme Wills. And, according to Goodman Fielder's PR and communications manager Ra Fletcher, it continues to do so. But it also appears to be looking at its agency options.
Victor Hugo said "puns are the droppings of soaring wits". But while it could be said the new ad from New Zealand labour provider Allied Work Force fits the first half of that quote, it's doubtful it could be included it in the latter.
The closure and voluntary liquidation of Publicis Mojo that was announced just before Christmas last year came as a shock—to the employees, to Mojo clients and to the industry as a whole. And in his many years in the ad business Graeme Wills, the ex-chairman of Publicis Mojo Australia and New Zealand and head of new agency Joy, claims he's never seen a company behave as unprofessionally, nastily and cynically as Publicis Groupe has during this saga.
First it was Droga5, and now, in the classic 'Christmas dump', where bad news is saved up for when everyone's focusing on some well-earned festive cheer, it was announced yesterday that Publicis Mojo's time in New Zealand is also up. It will be replaced by a new agency called Joy in the new year.
Ze Germans have created an extremely valuable country brand based around reliability, precision and quality design and engineering, which has certainly helped the likes of VW, Audi, BMW and Mercedes-Benz conquer the world's roads. But Sweden is trying to find its niche, and in New Zealand it's doing it with a ballsy new campaign for the new Volvo V40 hatchback that takes aim at the established German car brands and taps into the desire to be 'Über Different'.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Publicis Mojo’s Spread the Warmth campaign for the Auckland City Mission Winter Appeal, which pitted Auckland neighbourhoods against each other to see who was the most generous, has won the IABNZ Online Creative Award for August 2012.
Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels
As the bean counters might say, if advertising doesn't improve the bottom line, it's really just art. And expensive art at that. And the agencies that improved their clients' businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.
Cutting shapes: Tile Warehouse and Publicis Mojo bring new, very literal meaning to 'brand architecture'
Tile Warehouse opened its doors in 1989 with two staff and a forklift. 23 years later the company has over 100 staff, 28 stores around the country and now a shiny new brand courtesy of Publicis Mojo to "celebrate being New Zealand’s market leader".
Griffin's, Burger King, Tile Warehouse and Cavalier Bremworth make it to the podium this week.
3D animation, self-walking shoes and a wordy cause round out this week's offering.
It's all about staying up late, comical advice, scare mongering and warmth spreading this week.
Babyboomers are often portrayed as greedy, BMW-driving, house-hogging, tax avoiding luddites. But they also use the internet, have Facebook pages and watch YouTube. So why should they miss out on all the viral marketing fun? As no one was really catering to them specifically in this area, Publicis Mojo Auckland, Goodman Fielder Australia's Lawson's bread and The Down Low Concept have tried to fill the gap with a light-hearted look at that particular life-stage, with self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.
No local acts made the shortlist for the design lions, not even Alt Group’s well-received Auckland Art gallery identity, but a rightful grand prix winner emerged: Serviceplan Munich for its solar powered report for Austria Solar. The two local radio shortlistings—Saatchi & Saatchi for Tui’s ‘Father’s day Morse Code’ and BCG2 for Jesters pies—didn’t have anything to write home about, with Brazilian agency Talent Sao Paolo taking top prize for its ‘repellent radio’ work for Go Outside, which saw a high frequency broadcast essentially turn a radio into a mosquito repellent.
Slowly but surely New Zealand’s Cannes tally continues to rise with the announcement of the Outdoor category winners. Eight Kiwi entries made the shortlist of 588, with three taking home awards. First hat tip goes to Colenso BBDO for taking out New Zealand’s only Gold in the category, awarded for its ‘Sorry about the Twigs’, folks‘ campaign for Monteith’s Crushed Cider, adding to the gold, silver and bronze the campaign picked up in the Promo & Activation category. The agency’s ‘Skate Pinball’ campaign for Mountain Dew also nabbed a Bronze Lion.