For this year’s edition of National Rail Safety Week, KiwiRail and TrackSafe NZ have followed in the New Zealand Transport Association’s footsteps by launching a game to get their message across to the masses.
The Health Promotion Agency (HPA) has launched a new website under the ‘Choice not Chance’ banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.
In response to Russia’s continued condemnation of homosexuality as a mental illness, The Canadian Institute of Diversity and Inclusion has released a public service announcement that presents the two-person luge in particularly risqué fashion. The customary back and forth movements associated with the sport are accompanied by a backing track of The Human League’s ‘Don’t you want me baby’. And then at the end of the 30-second ad, text saying “The games have always been a little gay. Let’s fight to keep it that way,” appears on the screen.