With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
Browsing: public sector
At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
By mobilising apathetic New Zealanders to see if they could get a better deal on their power, the What’s My Number campaign changed the electricity retail landscape.