The study of behavioural psychology isn’t a staple on the marketing education agenda. But, given the way emotions can affect consumers’ logical decision-making skills, Ben Cochrane thinks it should be.
It’s all in the mind: why emotion trumps reason in marketing
For Apple acolytes, it’s about the journey, not the destination
Apple does a stellar job of cementing brand loyalty through hardship and scarcity. Maybe other brands should take heed.