articles tagged 'Progressive'

Countdown kills off The Colemans, focuses on impromptu filming

  • Advertising
  • July 5, 2013
  • Ben Fahy
Countdown kills off The Colemans, focuses on impromptu filming

For the past few years, a major pillar of Countdown's advertising strategy has consisted of lathering up the nation with the soap that was The Colemans. It may not have been lauded by the industry, but it seemed to do the job on the public, and the many executions by Chris Dudman of Robber's Dog earned regular spots in Colmar Brunton's top ten ads list. But now the Progressive chain has said goodbye to the fictional family and embraced reality TV.

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Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy

  • Advertising
  • May 3, 2013
  • Sim Ahmed
Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy

The latest batch of Advertising Standards Authority's upheld deals a blow to V Energy, Countdown and Carl's Jr.

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About face: Trilogy's print principles earn Glossie honours

  • Glossies
  • October 29, 2012
  • Ben Fahy
About face: Trilogy's print principles earn Glossie honours

The final instalment of The Glossies for this year had one of the biggest responses yet, with over 800 votes. And it was Trilogy and Special Group's all-natural campaign in Woman's Day that came out on top, beating out Taste magazine's Homebrand takeover by Progressive and Ogilvy and DB Export and Colenso BBDO's The Wine List in Metro.

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Staff slip into something more comfortable...

  • Advertising
  • August 1, 2011
  • StopPress Team
Staff slip into something more comfortable...

... as Countdown's marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA's Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager. 

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