articles tagged 'programmatic'

Kenshoo puts all its programmatic tools into a single box

  • Didge
  • March 5, 2015
  • Damien Venuto
Kenshoo puts all its programmatic tools into a single box

Active in the Kiwi market since 2011, ditial marketing software provider Kenshoo recently announced the launch of a mobile display channel service in partnership with AppNexus, a company that facilitates more than 16 billion ad buys through real-time bidding every day. And following on from this, the company has also brought together all its software under a single platform called Infinity Suite.

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Demystifying programmatic

  • PopPress
  • February 26, 2015
  • StopPress Team
Demystifying programmatic

As revealed by the recent stats released by TubeMogul, programmatic ad-buying is growing very quickly. But, as with anything new, the willingness of advertisers to adopt this approach has been slower than it could've been due to the fact that it seems quite complicated. So, in an effort to demystify programmatic ad buying and thereby encourage more media agencies and marketers to adopt it, Chango has released a series of videos that address some of the questions that have been raised by those in the industry.

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Made Media joins the programmatic fray, trumpets local focus as a point of difference

  • Media
  • November 27, 2014
  • Ben Fahy
Made Media joins the programmatic fray, trumpets local focus as a point of difference

The programmatic bus rolls on, with Magna Global predicting a 31 percent annualised growth rate through to 2017. And with Google’s latest consumer barometer showing Kiwis use an average of 2.7 devices each, a new Kiwi agency called Made Media—a collaboration between sales manager and partner Michael Buhagiar and Latch Digital—believes it's found a gap in the market for a locally owned and operated demand side platform that brings those two elements together.

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Digital natives: Acquire Online's quest to put some online spend in the pockets of Kiwi publishers

  • Media
  • August 28, 2014
  • Ben Fahy
Digital natives: Acquire Online's quest to put some online spend in the pockets of Kiwi publishers

Programmatic buying is still just a sliver of the total online ad spend, here and around the world (in New Zealand, it accounted for nine percent or $3 million of the total $31.4 million spent on online display in the last quarter). But it's getting plenty of column inches and that spend is trending upwards. Most of the big media players have invested in or have access to trading desks and demand side platforms, and many ads for local brands now feature on international sites as a result. But Acquire Online's Anthony Ord is aiming to get those clients and agencies to support local publishers a bit more by creating a list of 156 different Kiwi sites that have offered inventory as part of a network buy.

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Rise of the machines: HAL 9000, programmatic buying and the perils of short-termism

  • Media
  • June 3, 2014
  • Kate Thomas
Rise of the machines: HAL 9000, programmatic buying and the perils of short-termism

How does the media industry reconcile the age of programmatic buying with a strategic, long-term view of effectiveness? By setting appropriate goals—and not eating the marshmallows—writes Kate Thomas.

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