Browsing: productivity

There’s gold in them thar social hills, says new McKinsey study

There’s plenty of debate about how to measure the value of social media, and, in some cases, whether sites like Facebook and Twitter are at ‘the heart of a fallacy’ around online advertising. But, according to a new study by McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, social technologies have the potential to raise the productivity of knowledge workers by 20 to 25 percent, as information is made more accessible and searchable and communication streamlined.